{"id":682,"date":"2021-12-23T03:49:22","date_gmt":"2021-12-23T03:49:22","guid":{"rendered":"https:\/\/www.charger-batteries.com\/blog\/?p=682"},"modified":"2021-12-23T03:49:22","modified_gmt":"2021-12-23T03:49:22","slug":"zee-sony-merger-will-create-an-indian-entertainment-giant","status":"publish","type":"post","link":"https:\/\/www.charger-batteries.com\/blog\/archives\/682","title":{"rendered":"Zee-Sony merger will create an Indian entertainment giant"},"content":{"rendered":"\n<p><strong>Japanese conglomerate Sony&#8217;s Indian arm has finalised a deal with local rival Zee Entertainment to form the country&#8217;s second largest entertainment network.<\/strong><\/p>\n\n\n\n<p>The merged entity will include more than 75 television channels, film assets and two streaming platforms.<\/p>\n\n\n\n<p>It is poised to become a major player in the country&#8217;s fast-growing entertainment industry, challenging rivals such as Walt Disney&#8217;s Hotstar.<\/p>\n\n\n\n<p>India has more than 900 million TV viewers and some 800 channels.<\/p>\n\n\n\n<p>These channels offer a variety of shows ranging from sports, melodramas to reality television.<\/p>\n\n\n\n<p>As per the merger, which was announced on Tuesday, the combined entity will be nearly 51% owned by Sony Pictures Networks India (SPNI). It will be headed by Zee&#8217;s Chief Executive Officer Punit Goenka after a 90-day due diligence period.<\/p>\n\n\n\n<p>Mr Goenka called the deal a &#8220;significant milestone&#8221;.<\/p>\n\n\n\n<p>&#8220;The combined company will create a comprehensive entertainment business, enabling us to serve our consumers with wider content choices across platforms,&#8221; he said, according to an official release.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.bbc.co.uk\/news\/world-asia-india-44497002\">Amazon and Netflix are changing comedy in India<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.bbc.com\/culture\/article\/20210824-the-new-wave-of-provocative-indian-tv\">The new wave of provocative Indian TV &#8211; BBC Culture<\/a><\/li><\/ul>\n\n\n\n<p>Both firms have operated in India for years and own streaming platforms ZEE5 and SonyLIV. They also have a vast TV following with popular channels such as Sony MAX and Zee TV.<\/p>\n\n\n\n<p>&#8220;It&#8217;s a hugely complementary deal,&#8221; media and entertainment industry specialist Vanita Kohli Khandekar told the BBC.<\/p>\n\n\n\n<p>&#8220;For example Sony does not have the pan-India, small town and regional reach that Zee has. And Zee does not have a kids or sports business like Sony.&#8221;<\/p>\n\n\n\n<p>Ms Khandekar said the deal will also propel Zee onto an international stage. &#8220;The company has now been absorbed by Sony, a $82bn (\u00a361bn) corporation. So, Zee now becomes a foreign company, which gives it a bigger platform.&#8221;<\/p>\n\n\n\n<p>Although most Indians are still dependent on direct-to-home TV entertainment, the country is also a lucrative destination for streaming platforms that have been tapping into the vast internet market to target a young digital audience.<\/p>\n\n\n\n<p>The past few years have seen a surge of competition from streaming platforms including Netflix, Amazon Prime Video and Hotstar as many users desert television for digital shows.<\/p>\n\n\n\n<p>Experts say the merger between Sony and Zee is expected to further ratchet up this competition.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japanese conglomerate Sony&#8217;s Indian arm has finalised a deal with local rival Zee Entertainment to form the country&#8217;s second largest entertainment network. The merged entity will include more than 75 television channels, film assets and two streaming platforms. It is poised to become a major player in the country&#8217;s fast-growing entertainment industry, challenging rivals such [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-682","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zee-Sony merger will create an Indian entertainment giant - charger-batteries.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.charger-batteries.com\/blog\/archives\/682\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zee-Sony merger will create an Indian entertainment giant - charger-batteries.com\" \/>\n<meta property=\"og:description\" content=\"Japanese conglomerate Sony&#8217;s Indian arm has finalised a deal with local rival Zee Entertainment to form the country&#8217;s second largest entertainment network. 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